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Meet the Humans of LIA
The Heart of LIA
LIA was born in 2001 — Ana’s first company and the start of a journey built on grit, vision, and shapewear. Years later, she met Luis, a corporate executive with 25 years at HBO and a knack for seeing the big picture.
They came from two different worlds: Ana, a lifelong entrepreneur from a family of business owners in Colombia, and Luis, a seasoned strategist who led teams across Latin America. When their lives merged in 2011, so did their strengths. Luis joined LIA behind the scenes in 2011, and by 2019, he left the corporate world to dedicate himself fully to the business they now lead together.
Different minds, one mission — and a love story that powers everything we do.
The Team Behind LIA
Ana – Brand & Operations
Ana – Brand & Operations
Ana – Brand & Operations
Creative by nature, structured by experience. Ana built LIA from the ground up, turning a family legacy into a cross-border business.
Luis – Business Strategy
Ana – Brand & Operations
Ana – Brand & Operations
After 25+ years in media, Luis brought his corporate know-how to LIA. He sees the big picture — and brings it to life with structure and vision.
Gabriel – Digital Growth
Ana – Brand & Operations
Wander — Project Developer
Gabriel keeps the engine running. From system integrations to daily coordination, he turns ideas into action — and tools into results.
Wander — Project Developer
Saravanan – Tech & Innovation
Wander — Project Developer
Wander brings structure to big ideas. With a sharp execution mindset and a calm, focused approach, he’s the one who turns vision into action — fast, clear, and always on point.
Sol – Web Development
Saravanan – Tech & Innovation
Saravanan – Tech & Innovation
Based in Mexico, she keeps our stores clean, responsive, and built to convert.
Saravanan – Tech & Innovation
Saravanan – Tech & Innovation
Saravanan – Tech & Innovation
Always one step ahead. Saravanan helps us stay on the edge — optimizing performance, security, and scalability behind the scenes.
We move differently — and so will your business.
From Colombian shapewear to bold men's underwear, we’re not just another distributor — we’re your growth partner.
Wholesale • Dropshipping • E‑Commerce Ready
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