At LIA International, our story began with shapewear — and with family.
What started in 2001 as a small operation importing Colombian brands has grown into a multi-channel business built on trust, innovation, and decades of hands-on experience.

A woman-owned U.S. company established in 2001, serving retailers, clinics, and institutions.

2001 – The Beginning - A Family Business is Born

LIA started 20+ years ago in Miami as a small shapewear distributor. We began with dreams and fajas— now we create, distribute, and scale brands across wholesale and digital channels.

Team from LIA Int'l at a trade show, showcasing Siluet shapewear and connecting with partners

Growing Roots (2001–2010)

We got our start distributing Colombian shapewear in the U.S., introducing brands like Siluet to boutiques and local stores. We were learning the ropes, handling logistics, and building relationships — one box at a time. These early trials laid the groundwork for everything that followed — long before it was cool.

2010 - Our First Steps Online

Long before e-commerce was trendy, we launched Siluet on platforms like Amazon, eBay, and Shopify. At the time, we navigated early platforms with limited tools and support — gaining firsthand experience that later became a competitive advantage. But we kept going. Those early trials laid the groundwork for everything

2019– Reinventing with memème

A Favor That Changed Everything

We joined a friend's bold idea — memème. From SEO to branding, this playful line leveled us up. branding, creativity, and standing out. This experience sharpened our branding, creativity, and digital strategy — capabilities we later applied across our portfolio.

2020–2024 – From Pandemic to E-Com Evolution

During this period, we expanded our portfolio with brands like X2, adapting strategies for the U.S. market. As the pandemic reshaped the industry, we adapted — shifting from wholesale into e-commerce and services like Amazon, SEO, and Miami-based fulfillment, building resilience in uncertain times.

Today and Beyond

Now, LIA International stands as a connector: Between brands and buyers, Colombia and the U.S., tradition and technology. We manage everything from product development to distribution, offering brands the structure, support, and strategy they need to thrive in today’s market. And we’re just getting started...

LIA didn’t change direction. We grew it—step by step, client by client, favor by favor. Because when you show up, people ask you to stay.

Ana M Vargas & Luis Fonseca, partners in life & in business

Let’s Build Something Great — Together.

We work hand in hand with boutiques, retailers, and founders — from product to logistics to digital. Let’s talk about what we can build together.

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Lia International

5930 NW 99 Avenue B7 Doral FL 33178

3055979898

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